Collecting data and analyzing it for insights about your website and visitors is easier than ever using Google Web Analytics. Google Analytics can provide you with a snapshot of the past and present and provide you with insights, which is where its true power lies, and we can use these insights to help you assess and improve the effectiveness of a website and your marketing.
What’s Web Analytics?
Web analytics is the measurement, collection, analysis and reporting of your online data for the purposes of understanding and optimizing web usage. Google Analytics is not just a tool for measuring website traffic but can be also be used as a tool for business research and market research, which is vital to today’s small businesses. Web analytics applications, like Google Analytics, can also help small to mid-sized businesses measure the results of traditional print, TV and radio advertising campaigns. It helps businesses to estimate how traffic to a website changes after the launch of a new advertising campaign and how visitors interact with a website. Google Analytics can also provide information about how customers found a website, where they were referred from, the number of visitors to a website, how much time they spent on a website, the number of page views and if a visitor researched or purchased an item or took another action in a buying cycle.
Web Analytics: On-site and Off-site
On-site web analytics measure a visitor’s journey once on your website. This includes its drivers and conversions; for example, which landing pages people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators (KPI’s), and used to improve a web site or marketing campaign’s audience response.
Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website’s potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.
Get Help With Google Analytics
At Patina Marketing we implement and use Google Analytics to measure website performance and monitor optimization. To find out how we can help your small business uncover where your customers were referred from, how they found your website, what pages they visited and more call or email us today at 805-380-5494.