Homepage Design and Web Analytics

Last year MarketingExperiments held a great webinar on homepage design which provided online marketers with helpful advice on how do de-clutter refocus and optimize homepages with simple tips and data obtained through web analytics, all of which can increase sales or engagement overtime. Today many of these principles still hold true and with web anlaytics advances there are always new tools that allow marketers to see which areas of a website attracts the most attention, at a glance, which allows marketers to focus on certain areas first for greater impact.   If you have not checked out the beta version of Google Analytics tool called In-PageAnlytics you should.  The webinar previously mentioned, from MarketingExperiments, is still available online as well as many of their other great webinars:. http://bit.ly/vquNDo

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