Last year MarketingExperiments held a great webinar on homepage design which provided online marketers with helpful advice on how do de-clutter … [Read more...]
Web Analytics: Principles to Lower Your Bounce Rate
Web Analytics helps us understand how visitors respond to the websites we build and tracking bounce rates is a easy way for to determine if we … [Read more...]
Your Web Analytics Crib Sheet
Andrew Ettinger wrote a fantastic article on web analytics, web reporting and data overload at iMedia Connection that I encourage everyone to read. … [Read more...]
Does Google Referral Data Encryption Even Matter? A Forecast for Social Search
Last week Google announced a change to its referral encryption that resulted in the referral data of organic keywords not passing to web analytics … [Read more...]
Google Hides Referral Data. Impacts White Hat SEO.
Google's made a big change that affects inbound marketers and those who practice White Hat SEO. This change affects users logged into Google and who … [Read more...]