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The Importance of Claiming Your Local Business Listing

August 18, 2012 By Patina Marketing

Claiming your local business listing through various websites is the best place to start when you are trying to beat the local competition.  It is … [Read more...]

Filed Under: Local Search, Local SEO, Online Marketing Consultant, Organic SEO, Search Engine Optimization, SEO Tagged With: Local Search, Local SEO, Online Marketing, Organic SEO, Search Engine Optimization, SEO

Build Your SEO Client’s Trust

July 15, 2012 By Patina Marketing

The SEO industry includes: those that play by Google’s rules (White Hat), those that bend those rules (Grey Hat), and those that break the rules … [Read more...]

Filed Under: Linkbuilding, Organic SEO, ROI, Search Engine Optimization, SEO Tagged With: Local SEO, Santa Barbara SEO, Search Engine Optimization, SEO

3 Proven Ways to Convert Traffic From Search

March 22, 2012 By Patina Marketing

Great article at Clickz.  #SEO #Search #ROI #Conversions #Optimization  http://bit.ly/ybSe6p … [Read more...]

Filed Under: Conversions, Organic SEO, ROI, Search Engine Optimization Tagged With: landing page optimization, Organic SEO, ROI Analysis, Search Engine Optimization

SEO – Mapping Keywords to Content for Maximum Impact

November 29, 2011 By Patina Marketing

Since we are discussing search phrases, keywords, web analytics and landing page optimization I pulled up a recent SEOmoz discussion on how to move … [Read more...]

Filed Under: Landing Page Optimization, Organic SEO, SEO, Web Analytics Tagged With: Google Analytics, landing page optimization, Organic SEO, Web Analytics

Local Search: Survive and be Successful

November 27, 2011 By Patina Marketing

Another article on local search and social media today emphasized the need for small businesses to focus on their online marketing strategies for … [Read more...]

Filed Under: Local Search, Local SEO, Organic SEO, Outsourced Marketing, Social Media Tagged With: Local Search, Local SEO, Organic SEO, Social Media

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