Web Analytics: Principles to Lower Your Bounce Rate

Web Analytics helps us understand how visitors respond to the websites we build and tracking bounce rates is a easy way for to determine if we are successful in providing valuable content to visitors or not. There is a great article at the KissMetrics Blog that provides useful tips on decreasing bounce rate for those of us marketing online.  I firmly believe that keeping things simple, providing visitors with what they are looking for easily (with the shortest number of clicks) is the best way to market online and I found the article validated some of my theory’s and gave me a few things to think about too.  Let me know what you think about the article and get busy using web analytics to explore how your visitors navigate your website to increase your online marketing efforts and increase sales. http://bit.ly/upcXk4

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