Adam T. Sutton, at MarketingSherpa, lays out seven great tactics for building support to begin a Landing Page Optimization program in this article. Landing Page Optimization is not easy, it takes time, dedication, the right internal partnerships and the right tools, but the results can be significant for companies. Results can range from increased sales, registrations or engagement and can mean a significant bump to your bottom line and every company big and small should be testing and using tools like Google Analytics to collect data and make decisions that positively affect the bottom line. I think that the best advice Adam gives (and which many of us tech geeks ignore) is to estimate the potential and focus on the results and don’t talk about the technology when you are drumming up support to start a Landing Page Optimization program. http://bit.ly/vokoFf
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